FTB Capital

Operation Bruce (working title)

Bruce, your personal life optimizer.

Your readiness, sleep and wearable data, turned into a plan for today.

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Bruce's Today screen: a timed plan from a 6:45 AM wake-up through breakfast, HIIT intervals, a post-workout snack, lunch, dinner and a 9:15 PM snack

What Bruce is

Bruce is a wellness planning app. Each day it puts your workout, meals, water and bedtime on today's clock, so you get a plan to follow instead of a set of numbers to interpret.

You check things off as you go, and you can add the plan to your own calendar. Meal plans and a grocery list are built to match the plan.

Lab results are planned for a later version. For now they're something you can keep alongside your other data, and they don't change your plan.

The problem it solves

Lots of people already wear a ring or a watch, and most wellness apps hand them a score and a chart every morning. Working out what to actually do with that score, and when to do it, is still left to them.

Bruce is built for that step. It turns the information you choose to share into a timed plan for today.

How it's being built

  • In public. We're sharing the build as it happens: the decisions, the problems we find and how we fix them. You'll be able to follow along in short videos and posts.
  • Consent first. Bruce asks before it uses each type of data, and you can switch each one off again later.
  • Encryption. Health data you share is encrypted when it's stored on Bruce's servers.
  • Delete means delete. You can delete your account from inside the app, and your account and health data are removed right away. We keep only a record of the consent choices you made, as our privacy policy explains.
  • Careful by design. Bruce is a general wellness app. It doesn't diagnose, treat or give medical advice, and new features go through privacy and safety review before they ship.

Where it's up to

Bruce is in beta testing. The beta build currently includes:

  • a timed plan for today,
  • checking items off as you go,
  • adding your plan to your calendar,
  • meal plans and a grocery list,
  • encryption of health data stored on Bruce's servers,
  • consent-first data controls.

We'll open the beta to more people once our testing and review checklist is done. We aren't giving dates yet. Sign up below and we'll tell you when there's news.

Photos from the build

Real screenshots from a fresh test account, with no personal or health data.

  • Bruce's home screen on a brand-new test account, before any data is added
    A new account, before anything's added.
  • Bruce's Today screen: a timed plan from a 6:45 AM wake-up through breakfast, HIIT intervals, a post-workout snack, lunch, dinner and a 9:15 PM snack
    Today's plan, on the clock.
  • Bruce's option to add today's plan to your calendar
    Add today's plan to your calendar.
  • Bruce's meal plan for the day Bruce's grocery list built from the meal plan
    Meals and a grocery list that match the plan.
  • Bruce's data-consent screen, with a separate switch for each type of data
    You choose what Bruce can use.
  • Delete account screen with an export option, a password field and a typed DELETE confirmation
    Delete means delete.

Follow the build

We're sharing how Bruce gets built, including the parts that go wrong and how we fix them.

Our channels go live soon. Join the updates list below and we'll let you know.

Get build updates

Get an email when there's news about Bruce, including when the beta opens to more people.

Updates are sent by FTB Capital LLC. Questions: support@ftbcapital.co. Every email includes an unsubscribe link, and you can unsubscribe at any time. See our privacy notice.